Situmorang, B., Sitanggang, C. B., T. Teviana, T. T., Siregar, Z., & Sipahutar, A. W. S. (2026). Analisis Brand Salience dalam Mencapai Return On Investment (ROI) Pemasaran Berkelanjutan: Studi Literatur Strategi Reposisi Tolak Angin. SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 9(4), 1835-1845. https://doi.org/10.37481/sjr.v9i4.1656