Analisis Faktor-Faktor yang Memengaruhi Harga dan Permintaan Cabai Merah Keriting di Pasar Tradisional Depok Tahun 2026

Abstract

Red curly chili is a widely used food commodity in Indonesian households and food businesses. Demand for this commodity is influenced not only by its own price, but also by the prices of substitute and complementary goods, consumer tastes, income or purchasing power, competitors' prices, product quality, the number of traders, government policy, the number of consumers, the quantity offered, and product availability. This study aims to identify and analyze the factors affecting the price of and demand for red curly chili in several traditional markets in Depok. A descriptive qualitative approach was used, with data collected through direct interviews with six chili and vegetable traders, namely Imam, Hamdan, Gimanto, Muhammad Husni Thamrin, Manaf, and Endang, each trading in a different traditional market. The responses were compared to identify similarities and differences in consumer demand patterns. The findings indicate that price is among the most visible determinants of purchase quantity: when prices rise, consumers tend to reduce the quantity purchased or temporarily switch to other types of chili, whereas purchases tend to increase when prices fall. Demand is also influenced by purchasing power, the taste for spicy food, product quality, the prices of substitute and complementary goods, competition among traders, the number of traders, weather, supply availability, and higher needs at certain times such as Eid al-Fitr. On the supply side, weather, production, distribution, and transportation costs affect the availability of chili and, ultimately, the price paid by consumers. Because the study relies on the accounts of six traders, the findings are exploratory and context-specific.