Hubungan Inovasi Sosial dengan Keberlanjutan Usaha Mahasiswa Universitas Negeri Medan di Bidang Ekonomi Kreatif

Fikri Alfahmi Siregar; Alexander Sabastian Pangaribuan; Azri Nuansa Indah  Nasution; Aulia  Ramadhani; Nabila Umaira; Saidun  Hutasuhut

doi:10.37481/sjr.v9i1.1361

Authors

Fikri Alfahmi Siregar Universitas Negeri Medan
Alexander Sabastian Pangaribuan Universitas Negeri Medan
Azri Nuansa Indah Nasution Universitas Negeri Medan
Aulia Ramadhani Universitas Negeri Medan
Nabila Umaira Universitas Negeri Medan
Saidun Hutasuhut Universitas Negeri Medan

DOI:

https://doi.org/10.37481/sjr.v9i1.1361

Keywords:

Social Innovation, Creative Economy, Business Sustainability, Student Entrepreneurs, Correlation

Abstract

This study examines the relationship between social innovation and business sustainability among student entrepreneurs at Universitas Negeri Medan who are engaged in the creative economy sector. The research was conducted using a quantitative survey approach with 100 respondents selected through simple random sampling. Data were collected using a structured questionnaire and analyzed through a series of statistical tests, including validity, reliability, normality, and Pearson correlation analysis. The results indicate that all questionnaire items met the validity and reliability criteria, and the data were normally distributed. The correlation analysis further shows a positive and significant association between social innovation and business sustainability. These findings suggest that students who are able to introduce creative solutions, refine service processes, and adapt their business practices to social needs tend to achieve higher levels of sustainability. The study emphasizes that social innovation contributes not only to competitive advantage but also to the long-term resilience of student-led creative businesses.

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